Panel of Experts

Karl Schellscheidt

SAT Prep Expert

  • BSE, Princeton University '90
  • M.A., Secondary Education Seton Hall University '93
  • J.D., University of Pennsylvania Law School '00

Fred Hargadon

Dean of Admission

  • Swarthmore College
    (1964-1969)
  • Stanford University
    (1969-1984)
  • Princeton University
    (1988-2003)

Don Betterton

Financial Aid Expert

  • Director of Financial Aid, Princeton University (1973-2006)
  • Certified College Planner
  • Principal, Betterton College Planning

Seamus Malin

Admission Expert

  • Harvard University
    Dir. of Financial Aid
    (1966-1977)
    Asst. Dean of Admission
    (1977-1987)
    International Office Director
    (1987-2002)

The Psychology of “Free”: A Message to ePrep Users

Karl Schellscheidt

eprep test prep videoAfter graduating from college back in 1990, I spent a few months in Germany playing soccer and working part-time in my uncle’s bakery. It was a great time to be in Germany. The Berlin Wall was coming down and Germany’s national soccer team won the coveted FIFA World Cup. Anyway, my uncle is one of the nicest and most generous people I have ever met. That’s why I was surprised to learn that he made his own employees pay full price for baked goods from his own store . . . even the goods that were left unsold at the close of business. (more…)